Director's Cut is a Pitchfork News feature in which we chat with music video directors about their creations. The men and women behind the camera are often overlooked in today's YouTube era, but this feature aims to highlight their hard work while showcasing the best videos currently banging around the internet. A little behind-the-scenes dirt couldn't hurt, too. For this edition, we focus on Matt and Kim 's indecent exposure extravaganza for Grand single "Lessons Learned", which finds the indie-pop duo baring it all in the middle of Times Square. Without warning. In the middle of winter. It's incredible.
The band has a simple test for evaluating their concepts: can you boil the pitch down to just one curiosity-piquing sentence? So releasing a video that features the two of them getting into a shockingly brutal fight seemed a little off brand — at least at first. On previous tours, she used to crawl onto the crowd and get down to Major Lazer while fans held her up. It doesnt make any sense! Next, they asked fans to play those videos on iPads and tablets held in front of their faces — and to film themselves while they pretend to perform.
Most people would annihilate their significant other if they were required to spend 22 hours a day together with the other two hours set aside for bathroom breaks. There have always been pop culture references to Star Wars and I just never get it. Maybe I should just watch it to get the jokes already. After dating for about two years, the couple decided to form a band together despite one problem: Neither knew how to play an instrument. Not ones to allow a lack of musical knowledge to interfere with their ambitions, Matt picked up a keyboard while Kim opted to become a percussionist with the drums. We had a little trouble getting hold of you this week because you and Kim were bunkered up in the studio. We were out in Atlanta for the last seven weeks, I think. And we just got home a few days ago. We still go back to Atlanta at the end of this month to work on mixing for a couple of weeks.
Matt and Kim are no strangers to showing a little skin in their music videos. Fittingly, this all takes place in front of the building that made famous the music video tricks of the trade mentioned above. Were they really getting arrested? Did Kim really—. The end is near. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.